How Much Money Can You Make on TikTok for 1 Million Views? [2023]

If you’ve ever wondered how much money TikTok pays for 1 million views, you’re not alone. The answer is quite simple: The TikTok Creator Fund typically pays between $20 and $40 for one million views. TikTok’s massive user base and its ability to make content go viral have made it a go-to platform for aspiring content creators looking for both fame and financial opportunities. While the TikTok Creator Fund is one way to monetize your TikTok presence, there are also several other methods available. In this blog post, we will explore the world of TikTok earnings and uncover the potential income you can generate by reaching the highly coveted milestone of 1 million views. But before we delve into that, let’s first understand how TikTok monetization works.

This blog post on ‘how much money TikTok pays for 1 million views’ covers:

  1. Understanding TikTok Monetization: How much does TikTok Pay its creators?
  2. Factors Affecting TikTok Earnings
  3. Alternate Ways to Monetize on TikTok
  4. Frequently Asked Questions
  5. Conclusion

Understanding TikTok Monetization: How much does TikTok Pay its creators?

To financially support popular creators, TikTok established the Creator Fund. This program allocates a portion of TikTok’s revenue to the fund, which is then distributed among eligible creators based on their video views and engagement. You must have received at least 100,000 views in the last 30 days to qualify for earnings.

The estimated TikTok Earnings for 1 Million Views is between $20-$40 as per the survey conducted amongst Tiktok creators. Here is the breakdown of the earnings based on the view counts. 

How much does TikTok Pay for 10,000 views?$0.2 – $0.4
How much does TikTok Pay for 25,000 views?$0.5 – $1
How much does TikTok Pay for 100,000 views?$2 – $4
How much does TikTok Pay for 500,000 views?$10 – $20
How much does TikTok Pay for 1 Million $20 – $40
How much does TikTok Pay for 5  Million views?$100 – $200
How much does TikTok Pay for 10 Million views?$200 – $400

These earrings are estimated based on several factors, let’s look at each of them in the next section.

Factors Affecting TikTok Earnings:

To maximize your TikTok earnings, it’s crucial to understand the factors that influence them. Consider the following:

  1. Engagement: The level of engagement your videos receive, including likes, comments, shares, and video completion rates, plays a significant role in determining your earnings. Building a strong connection with your audience can lead to increased earnings potential.
  2. Video Length: Although TikTok allows videos up to 60 seconds long, shorter videos perform better. Creating snappy, engaging content that captures viewers’ attention can result in more views and higher earnings.
  3. Audience Demographics: The demographics of your audience also impact your earnings. Advertisers may value certain demographics more, and if your content resonates with those demographics, it can contribute to higher ad revenue.

However the TikTok creator fund isn’t the only way by which you can earn via TikTok, there are several other ways by which you can earn additional income. Let’s look at each one of them. 

Alternate Ways to Monetize on TikTok:

In addition to TikTok’s ad revenue and Creator Fund, there are other avenues to generate income on the platform:

1. Brand Collaborations: 

Many TikTokers partner with brands to create sponsored content. Influencers can earn a substantial income by featuring or promoting products and services in their videos. Rates for brand partnerships vary depending on factors such as follower count and reach. Influencers can charge between $0.01 and $0.02 per view, resulting in earnings of $10,000 to $20,000 per million views for sponsored posts.

Let’s take a look at some real-time examples of TikTok creators who have successfully monetized their TikTok following via brand sponsorships:

1. Charlie D’Amelio: With her massive following of 149.7 million, Charlie D’Amelio earned an estimated $17.5 million in 2021 through various deals. According to celebrity networth she charges around $100,000 per sponsored tiktok post. 


2. Dixie D’Amelio: Charlie’s sister, amassed 57.4 million followers and earned around $10 million via creator fund, sponsorships, ad spots, production deals and her own merchandise. 


3. Addison Rae:  With 88.9 million followers, Addison earned an estimated $8.5 million in 2021. She reportedly makes $65,200 per sponsored post. She also has had many endorsement deals and partnerships with companies like Pandora, Vital Proteins, IPSY, and Alani Nu, among many others

2. Live Streaming: 

TikTok’s live streaming feature allows creators to interact with their audience in real time. Viewers can support their favourite creators by sending virtual gifts during live streams. These virtual gifts can be converted into real money. Top creators can earn hundreds of dollars per live stream through gift redemptions. You should have at least 1000 TikTok followers to be eligible to start live streaming. 

Let’s take a look at some real-time examples of TikTok creators who have successfully monetized their TikTok following via Live streaming:

1. Jakey Boehm, a 28-year-old Australian TikToker, is known as a “sleepfluencer.” As a sleepfluencer, he creates content on social media while he sleeps, with thousands of fans watching in real time. These fans actively engage in various ways to prevent him from falling asleep. It is estimated that he’s made around $34,000 from his TikTok Livestreams.


2. Lucy Davis, a full-time ASMR content creator, has achieved remarkable success through live streaming on TikTok. Within a span of six months, she accumulated 500,000 followers primarily by going live on the platform. It is estimated that Lucy earns approximately $20 to $300 every time she hosts a live session on TikTok.

3. Selling Products or Services:

A growing trend among TikTokers is the launch of their own products or services. These creators utilize their audience to sell physical or digital goods, such as merchandise or online courses. Depending on the creator’s reach and the demand for their offerings, the income from these ventures can be substantial.

Here are a couple of examples of TikTok creators who have successfully sold digital downloads and have made a living from it:

1. Jakob Welle-Smogeli began posting TikToks about PowerPoint presentations in the summer of 2022. Within six months, he accumulated 3.8 million TikTok followers and earned over $150,000 from his brand. By selling PowerPoint templates priced at $18, he made around $30,000 in just the first month. In total, he has generated over $127,000 in template sales and secured brand partnership deals through his TikTok platform.


2. Kat Norton teaches Microsoft Excel on TikTok. Within a few weeks of posting videos on TikTok, she gained over 100,000 followers, and her business now generates more than $2 million a year.

Let’s consider another example in addition to the previous ones. Imagine you have a follower count of 100,000, similar to Jakob and Kat Norton. If you offer templates and PDFs to your followers at a price of $10, and assuming that 1% of your user base purchases your digital downloads, you can easily generate $10,000 in revenue. Selling digital downloads is an excellent way to earn passive income because you only need to create the products once, without the complications of delivering physical items. Platforms like CheckYa make it incredibly easy for you to sell digital downloads to your TikTok followers by adding the CheckYa bio link to your TikTok profile.

Frequently Asked Questions:

  1. How much does TikTok pay for 10 million views on a video?

TikTok’s payment structure for views is based on the creator’s fund, where they pay 2-4 cents for every 1000 views. Therefore, with 10 million views on TikTok, you can expect to make around $400 through the creator’s fund.

  1. Does TikTok pay for likes?

No, TikTok does not directly pay you for the likes you receive on your videos. However, having a significant number of likes, such as a million likes, can attract the attention of brands and sponsors. This can open up opportunities for you to earn money through brand partnerships and sponsorships.

  1. How can I go viral on TikTok?

Going viral on TikTok is not an easy task, but there are strategies that can increase your chances. Some methods to consider include using trending songs and hashtags in your posts, collaborating with top influencers to tap into their audience, and creating unique and visually appealing content that stands out from the crowd. By implementing these tactics, you can increase your visibility and potentially increase your chances of going viral on TikTok.

  1. Who are some of the reported highest-earning Tiktokers?
PositionCreatorsEstimated EarningsFollowers
1Charlie D’Amelio$17.5 million149.7 million
2Dixie D’Amelio$10 million57.4 million
3Addison Rae$8.5 million88.9 million
4Khaby Lame$5 million154.5 million
5Bella Poarch$5 million92.8 million
6Josh Richards$5 million26 million
7Kris Collins$4.75 million48.2 million
8Avani Gregg$4.75 million42.9 million
9Zach King$3 million72.8 million
10Riyaz Aly$2 million45.5 million


In conclusion, TikTok offers a wealth of opportunities for content creators to not only gain fame but also generate substantial income. With its massive user base and various monetization options, TikTok continues to be a platform where aspiring creators can monetise their followers. So, whether you’re just starting out or already on your TikTok journey, the potential for financial success awaits those who are willing to put in the effort and explore the diverse revenue streams available.

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