Imagine you want to hire a cook for your home. What will you check about them?
Their skills, experience, who they are working with, what their previous employers have to say about them, their charges, etc.
The same happens when someone is looking to hire you as a freelancer. People need to know you before knowing you. Confused?
The first thing a prospect wants to know about a freelancer is ‘freelance bio.’
Learn more about writing a freelance bio:
- What is a freelance bio?
- Why is it important to have a killer bio as a freelancer?
- What should be included in your freelance bio?
- Framework to create a killer freelance bio in 5 easy steps.
- Writing a freelance bio – do’s and don’ts.
- Freelance bio world-class examples.
- Freelancer bio templates for you to copy.
1. What is a freelance bio?
“You never get a second chance to make a first impression.” ~ Will Rogers
Your freelance bio is your chance to make an impactful first impression on your potential clients, fellow freelancers, and anyone you consider your target audience.
There is always more to freelancing than your core skill and serving your clients. You need a bio for your clients that introduces you to them and how you can help them.
Simply put, a freelance bio is a short one-paragraph summary of your career as a freelancer. It includes things like your accomplishments, experience, expertise, etc. It is like a mini-portfolio, an elevator pitch, or a cover letter.
2. Why is it important to have a killer bio as a freelancer?
Your freelance bio is the best way of making yourself stand out from the multiple other freelancers in a similar niche in the market. It has the power to get you hired as soon as your target audience goes through your bio.
3. What should be included in your freelance bio?
3.1. Your Name
3.2. Who do you help? Who is your target audience? OR Who will read this bio?
3.3. What do you help them with?
3.4. Where do you live? (if necessary)When your target audience sees the above three parts, they will know whether you are the right person to help them or not. Now, we are going to help them make a decision.
3.5. Years of experience in your skill (if needed)
3.6. Client’s Benefit (Why should the client choose you? What is the benefit that they will get if they decide to work with you?) – In this part, you can mention any of these four things:
- Your USP
- Any huge brand name(s) that you have previously worked with
- Any exceptional results you’ve got for your previous clients
- Any achievements or accomplishments you have.
Basically, you include anything that boosts your credibility and makes people trust you.
3.7. CTA (Call-to-Action) – how can your potential clients reach out to you or work with you
See how Laura showcases her bio, products, and services on CheckYa!
4. Framework to create a killer freelance bio in 5 easy steps.
4.1. Know who you are
You cannot design websites, write content, or be a social media manager for everyone. You are a freelancer, not an agency. Moreover, if you don’t have anything you specialize in, you cannot pitch to the right people who will pay you.
So, either choose your services OR choose your audience OR choose both.
It’s not that you cannot do everything, but there can be only one way you pitch, depending on the client’s requirements and your expertise.
4.2. Write a solid first line
The first line of your bio acts as a Hook. There’s only ONE job of the hook – to capture your audience’s attention and get them to read your entire bio.
You can include your introduction with the hook or introduce yourself after your hook. Your introduction should help the prospect or the reader to know who you are, who you help, and how you help them.
4.3. Earn their trust
People buy from the people they know, trust, and like.
The “Trust” part comes from this particular segment. Add one or more of these three:
- Well-known names in the industry who you’ve worked with. It helps your clients to be more confident in your skills when they see that other bigger brands trust you.
- Exceptional results you have generated for yourself or your clients in terms of revenues, traffic or social media growth, etc., like the following. The more people you’ve generated results for, the more trustworthy you become.
- Achievements or accomplishments in the industry like features, special mentions, guest speaking opportunities, etc.
4.4. Connect with a Personal Touch
A cherry on the cake is if you can include your hobbies, interests, personal stories or anything that adds to your personality. It helps your prospects to connect with you better, and helps you connect with your potential clients better.
When you share your other interests and beliefs on your social media profiles, brands might also reach out to you for brand collaborations. For example, if you are a freelance content writer who loves animals, you might reach out to or be reached out by a brand manufacturing pet food.
4.5. Help Them Reach Out To You
Lastly, don’t forget to add a CTA, an abbreviation for ‘Call-to-Action”, that helps your prospects and target audience to know how they can reach out to you better.
On social media websites, it is often the “link in bio,” the “Featured Section” of Linkedin, your DMs, or your email ID in the About section of LinkedIn. On your website, it is usually your email address or a “Contact us” form.
Without a CTA, your prospects don’t know what the next step they should take in case they are interested to learn more about you or work with you.
You can have different CTAs based on what you want people to do next on each platform you’re a part of.
Here’s an example of how social media manager Monika adds a CTA to her Instagram bio.
5. Writing a Freelance Bio – Do’s and Don’ts.
Here are some additional DOs and DON’Ts to help you write a fantastic freelance bio.
5.1.1. Reflect your skills – Which one of these do you think is more impactful? “Hi, I’m a content writer” OR “Hi, I’m an SEO content writing professional”? The latter, right? Because it is more specific. That’s what your bio should reflect – your expertise.
5.1.2. Be your best client – What do we mean by this?
- If you are a Content Writer or Copywriter, but your bio isn’t well-written,
- If you are a Social Media Manager, but your social profiles are not optimized,
- If you are a website designer, but your website has a crappy design,
Why would someone hire you?
5.1.3. Update your bio – Whenever there is a new result that you can share or a new achievement or when the current bio is outdated.
5.1.4. Have a consistent bio across all the platforms – As shared earlier, your bio is your introduction to your target audience on whichever platform you have a presence on. You don’t live with different personalities, so why should your bio convey different meanings?
5.2.1. Don’t lie in your freelance bio or fake anything because your portfolio won’t. No matter how amazing your bio is, if your portfolio doesn’t match the quality of your bio, it might tarnish your perception in the eyes of your target audience.
5.2.2. Don’t clutter your bio – I know you want to convey as much information as possible, but don’t make it huge like an About page. Remember that your bio is the highlight, not the entire portfolio.
5.2.3. Don’t be boring – While professionalism is required in freelancing, you need to bring out your personality to build a connection and work better together.
6. Freelance bio world-class examples.
6.1. Kat Boogaard
The first thing is “Ugh. The dreaded ‘Tell me about yourself question”. It is very relatable, and she tried to make it humorous by talking about her sweatpants. Then finally, she revealed what kind of content she writes. You can find out more about her here.
Now let’s look at her social profiles.
The first line is again very relatable for freelancers and people who are into uncommon industries. It also subtly tells you that she has worked in this field for the last 6 years. Then she explained her point and then came to what she does. Interesting, isn’t it?
She has depicted her credibility with her past and current clients. We like how she has shown her pride in herself with the “dust shoulder off” text.
Lastly, she explained her other passions, showing her personal goals and interests. She can connect with potential clients on those lines or get clients from there. For example, she can get a client in the educational domain or connect with someone passionate about education. She can also attract other freelancers to check her website, learn from her and purchase her digital products.
She has taken care of her entire personal brand in this bio. It’s a good balance of capturing attention, credibility, and connection.
Her Instagram and Twitter bio is almost the same, prioritizing what she values the most – helping other freelancers and getting hired as a freelancer (along with showing her credibility).
6.2. Alex Cattoni
Since her personal brand is about being a Founder/Entrepreneur and a top-notch copywriter, “writer at heart and entrepreneur by design” perfectly describes her.
Her Instagram bio perfectly describes what she does. It demonstrates her credibility with “ft. Forbes and 200K YT”. She has a clear CTA asking people to DM her.
On Youtube, she has mentioned some parts of her personal side by sharing what she likes doing in her leisure time.
Note that it is a different CTA here than her Instagram CTA because she wants her audience to take different actions after reading the bio or going through her profile.
6.3. Abbey Ashley
“Virtual Assistant cheerleader” is the hook showing what she does. “Amateur beatboxer” is the personal touch, and the last line is the CTA.
“Ready to work from home/make money from home?” is the hook in this case. It is a short but impactful bio.
It creates an emotional connection with the target audience by saying, “take control of your family’s financial future while doing what you love!”
6.4. Greg Madder
This is a structured example where he first talks about what he does as a Business & Mindset coach and then explains the three ways to help his target audience with what he does, along with a simple CTA. The same goes for his website below.
6.5. George Bryant
It clearly states that George is a customer journey expert who helps entrepreneurs build and scale. By mentioning his family first, he already proved that relationships are a higher priority for him than algorithms or business.
Heston has mentioned the video schedule in the About section because the audience might want to know about the same. He has also included a message for new and existing subscribers, which is also unique.
7. Freelancer bio templates for you to copy.
7.1. Freelance Bio Template 1:
My name is ___________ & I am a Freelance ___________.
I live in ___________, I have been in the designing & marketing industry for over __________ months/years.
I don’t just design website for clients, I help my clients do ___________, ___________ & ___________ (results you can get) with the help of ___________ & ___________ (your skills) to ___________, __________, __________ & ____________ (The benefits they will get from the results)
→ Send me a DM today to make inquiries & let’s talk more about your business and how I can help you.
7.2. Freelance Bio Template 2:
___________ is a Freelance ___________ (Title), helping ___________ (Audience/Niche) with ___________, ___________ and ___________. He/she has worked with brands like ___________, ___________, ___________, and ___________ along with other achievements like ___________. He/She is a ___________, ___________ (include hobbies) from ___________ (place). Please reach out to me at ___________ (Email ID or Website domain).
7.3. Freelance Bio Template 3:
___________ is a Freelance ___________. For the past ___________ (Years Working There), he/she has worked on ___________. He/She is passionate about ___________ (Career Field) because ___________ (Why Are You Passionate About Your Job?). He/she has been recognized in their field for ___________ (Professional Accomplishments). In their spare time, he/she enjoys ___________ (Hobbies). He/she currently lives in ___________ (Where You Live) helping ___________ (target audience) with ___________ (what you do). If you want to know more about him/her, reach out at ___________ (email/contact/DM).
7.4. Freelance Bio Template 4:
___________ is a professional freelance ___________ whose primary goal is to ___________. Her specialty is ___________ and ___________, with the majority of her clients being ___________.
(Beliefs & story) In the ten years that she has been working as a freelance ___________, he/she has had his/her work featured in ___________. S/he has proudly worked with over ___________ clients.
When s/he’s not working, ___________ (Name) enjoys ___________ (hobbies). She currently lives in ___________ (Place) with ___________ (Family).
7.5. Freelance Bio Template 5:
___________ (Name) is a professional freelance ___________ who helps ___________ to ___________.
Before this, S/he worked/studied ___________ (years) as a ___________ (role) at ___________ (institute). After ___________ (accomplishments/worked with XX brands in your industry), S/he now ___________ them on how to ___________. S/he enjoys ___________ and ___________ (hobbies). S/he is available for ___________ (results) and private consultations. You can reach out at ___________.
The all-in-one tool for freelancers.
If you are looking for a platform that shows your freelance bio, social media links, portfolio, digital products, invoicing, etc., all in one place, CheckYa is the right place for you. Sign up on CheckYa today to grow and manage your online freelance business.