Get your dream client with a killer freelance bio | Freelance bio examples & templates

4. Framework to create a killer freelance bio in 5 easy steps.

4.1. Know who you are

You cannot design websites, write content, or be a social media manager for everyone. You are a freelancer, not an agency. Moreover, if you don’t have anything you specialize in, you cannot pitch to the right people who will pay you.

So, either choose your services OR choose your audience OR choose both.

It’s not that you cannot do everything, but there can be only one way you pitch, depending on the client’s requirements and your expertise.

The first line of your bio acts as a Hook. There’s only ONE job of the hook – to capture your audience’s attention and get them to read your entire bio.

You can include your introduction with the hook or introduce yourself after your hook. Your introduction should help the prospect or the reader to know who you are, who you help, and how you help them.

People buy from the people they know, trust, and like.

The “Trust” part comes from this particular segment. Add one or more of these three:

1. Well-known names in the industry who you’ve worked with. It helps your clients to be more confident in your skills when they see that other bigger brands trust you.                                                                                                    

2. Exceptional results you have generated for yourself or your clients in terms of revenues, traffic or social media growth, etc., like the following. The more people you’ve generated results for, the more trustworthy you become.

3. Achievements or accomplishments in the industry like features, special mentions, guest speaking opportunities, etc.

A cherry on the cake is if you can include your hobbies, interests, personal stories or anything that adds to your personality. It helps your prospects to connect with you better, and helps you connect with your potential clients better.

When you share your other interests and beliefs on your social media profiles, brands might also reach out to you for brand collaborations. For example, if you are a freelance content writer who loves animals, you might reach out to or be reached out by a brand manufacturing pet food.

Lastly, don’t forget to add a CTA, an abbreviation for ‘Call-to-Action”, that helps your prospects and target audience to know how they can reach out to you better.

On social media websites, it is often the “link in bio,” the “Featured Section” of Linkedin, your DMs, or your email ID in the About section of LinkedIn. On your website, it is usually your email address or a “Contact us” form.

Without a CTA, your prospects don’t know what the next step they should take in case they are interested to learn more about you or work with you.

You can have different CTAs based on what you want people to do next on each platform you’re a part of.

 Here’s an example of how social media manager Monika adds a CTA to her Instagram bio.

5. Writing a Freelance Bio – Do’s and Don’ts.

Here are some additional DOs and DON’Ts to help you write a fantastic freelance bio.

5.1. DO’s

5.1.1. Reflect your skills – Which one of these do you think is more impactful? “Hi, I’m a content writer” OR “Hi, I’m an SEO content writing professional”? The latter, right? Because it is more specific. That’s what your bio should reflect – your expertise.

 

5.1.2. Be your best client – What do we mean by this?

• • If you are a Content Writer or Copywriter, but your bio isn’t well-written,
  • If you are a Social Media Manager, but your social profiles are not optimized,
  • If you are a website designer, but your website has a crappy design,
    Why would someone hire you?

5.1.3. Update your bio – Whenever there is a new result that you can share or a new achievement or when the current bio is outdated.

 

5.1.4. Have a consistent bio across all the platforms – As shared earlier, your bio is your introduction to your target audience on whichever platform you have a presence on. You don’t live with different personalities, so why should your bio convey different meanings?

5.2.1. Don’t lie in your freelance bio or fake anything because your portfolio won’t. No matter how amazing your bio is, if your portfolio doesn’t match the quality of your bio, it might tarnish your perception in the eyes of your target audience.

 

5.2.2. Don’t clutter your bio – I know you want to convey as much information as possible, but don’t make it huge like an About page. Remember that your bio is the highlight, not the entire portfolio.

 

5.2.3. Don’t be boring – While professionalism is required in freelancing, you need to bring out your personality to build a connection and work better together.

6. Freelance bio world-class examples.

6.1. Kat Boogaard

The first thing is “Ugh. The dreaded ‘Tell me about yourself question”. It is very relatable, and she tried to make it humorous by talking about her sweatpants. Then finally, she revealed what kind of content she writes. You can find out more about her here.

Now let’s look at her social profiles.

The first line is again very relatable for freelancers and people who are into uncommon industries. It also subtly tells you that she has worked in this field for the last 6 years. Then she explained her point and then came to what she does. Interesting, isn’t it?

She has depicted her credibility with her past and current clients. We like how she has shown her pride in herself with the “dust shoulder off” text.

Lastly, she explained her other passions, showing her personal goals and interests. She can connect with potential clients on those lines or get clients from there. For example, she can get a client in the educational domain or connect with someone passionate about education. She can also attract other freelancers to check her website, learn from her and purchase her digital products.

She has taken care of her entire personal brand in this bio. It’s a good balance of capturing attention, credibility, and connection. 

Her Instagram and Twitter bio is almost the same, prioritizing what she values the most – helping other freelancers and getting hired as a freelancer (along with showing her credibility).

Since her personal brand is about being a Founder/Entrepreneur and a top-notch copywriter, “writer at heart and entrepreneur by design” perfectly describes her.

Her Instagram bio perfectly describes what she does. It demonstrates her credibility with “ft. Forbes and 200K YT”. She has a clear CTA asking people to DM her.

On Youtube, she has mentioned some parts of her personal side by sharing what she likes doing in her leisure time.

Note that it is a different CTA here than her Instagram CTA because she wants her audience to take different actions after reading the bio or going through her profile.

“Virtual Assistant cheerleader” is the hook showing what she does. “Amateur beatboxer” is the personal touch, and the last line is the CTA.

“Ready to work from home/make money from home?” is the hook in this case. It is a short but impactful bio.

It creates an emotional connection with the target audience by saying, “take control of your family’s financial future while doing what you love!”

This is a structured example where he first talks about what he does as a Business & Mindset coach and then explains the three ways to help his target audience with what he does, along with a simple CTA. The same goes for his website below.

It clearly states that George is a customer journey expert who helps entrepreneurs build and scale. By mentioning his family first, he already proved that relationships are a higher priority for him than algorithms or business.

Heston has mentioned the video schedule in the About section because the audience might want to know about the same. He has also included a message for new and existing subscribers, which is also unique.