Are you a creator considering between Rumble and YouTube? Unsure which platform will provide the best opportunities for showcasing your content and earning revenue? You’re in the right place. In this blog, we’ll guide you through both platforms, exploring which one might better suit your needs, as well as going over monetization opportunities for both. Let’s begin.
Table of Contents:
Rumble Vs YouTube – Audience Reach:
When it comes to audience reach, both Rumble and YouTube boast substantial user bases, but their are some differences in their user demographic. YouTube, being a veteran in the field, has established a global presence with over 2.7 billion monthly active users, making it the go-to platform for a wide array of content creators and audiences alike. Its extensive reach spans across continents and cultures, offering creators the opportunity to connect with a diverse and expansive global audience.
On the other hand, Rumble, while boasting a rapidly growing audience of around 78 million monthly active users, tends to have a more niche audience compared to YouTube. With a focus on viral videos and news content, Rumble attracts viewers seeking concise, engaging clips. However, its user base is not as vast or diverse as YouTube’s, particularly in regions where YouTube dominates the online video market.
Rumble Vs YouTube – Monetization options:
Both Rumble and YouTube offer various avenues for creators to monetize their content, providing opportunities to earn revenue from their videos. On YouTube, creators can participate in the YouTube Partner Program (YPP), which allows them to earn money through ads displayed on their videos. Additionally, creators can generate revenue through channel memberships, Super Chat donations during live streams, merchandise sales, and sponsored content partnerships.
Rumble, on the other hand, offers a different approach to monetization. Creators can opt to license their videos to media outlets and publishers through Rumble’s licensing platform. When a video is licensed, the creator receives a share of the revenue generated from its use by third-party platforms. Rumble also provides opportunities for creators to earn revenue through its RumbleTalk – allowing live streamers to receive viewer donations, and RumbleRants where creators monetize group chats.
Factors influencing earnings potential on each platform:
Several factors can influence the earnings potential of creators on both Rumble and YouTube. On YouTube, factors such as video length, viewer retention, ad format, and audience demographics can impact the amount of ad revenue generated by a creator’s videos. Creators may also explore alternative monetization methods such as channel memberships, merchandise sales, and sponsored content to supplement their earnings.
On Rumble, earnings potential is influenced by factors such as the licensing demand for a creator’s videos, the performance and engagement of their content on the platform. Creators with high-quality, engaging videos that attract a large audience are likely to have greater earning potential through licensing deals and RumbleRants, RumbleTalks etc.,
Ultimately, creators should consider their content strategy, audience demographics, and revenue goals when choosing between Rumble and YouTube for monetization. While YouTube may offer broader monetization options through ad revenue sharing and alternative methods, Rumble provides opportunities for creators to earn revenue through licensing, RumbleTalk, Rumble Rants to receive Tips and Donation etc.
Now let us look at the monetization options for each of these platforms and their criteria.
YouTube Monetization:
YouTube offers multiple avenues for creators to monetize their content, providing various opportunities to generate revenue and build sustainable income streams. Let’s look into each monetization option in detail:
YouTube Partner Program (YPP):
The YouTube Partner Program (YPP) is the primary monetization option for creators, enabling them to earn money from advertisements displayed on their videos. To qualify for the YPP, creators must meet certain eligibility requirements, including reaching 1000 subscribers, having three public uploads in the last 90 days, and accumulating 4000 public watch hours in the previous 12 months or 3 million public YouTube Shorts views in the last 90 days. Once accepted into the YPP, creators can start earning revenue from ads shown before, during, or after their videos. YouTube pays creators through the Google AdSense program, with creators receiving 55% of the ad revenue generated while YouTube retains the remaining 45%.
Fan Funding:
YouTube offers various fan funding options that allow creators to monetize directly from their audience through donations and contributions. YouTube however keeps a whopping 30% of the donation amount.However there is a workaround to this, if you use CheckYa’s donation tool, you will only get charged 2% of the donation amount. Allowing you to pay 15x less in fees!
Channel Memberships:
Creators with at least 500 subscribers and 3,000 hours of watch time can offer channel memberships to their audience. Channel memberships provide subscribers with exclusive perks such as loyalty badges, custom emojis, and access to members-only content. Creators can set monthly subscription prices ranging from $0.99 to $100, providing a recurring source of income. YouTube takes a 30% cut of the revenue generated from channel memberships. This means if a viewer pays $5 for a membership, YouTube keeps $1.50 and the creator gets $3.50.
Super Chats:
Super Chats allow viewers to make donations or tips during live streams. Viewers can purchase Super Chats ranging from $1 to $500, with their messages highlighted and pinned in the live chat. Creators can monetize their live streams by engaging with their audience and encouraging Super Chat contributions. YouTube keeps about 30% of the money earned by YouTube Super Chat.
Shorts Monetization:
YouTube Shorts, short-form vertical videos, offer creators another avenue for monetization based on the number of views, location, and music usage. Revenue generated from Shorts is divided among creators and music publishers. If a Short uses two music tracks, 66% of the revenue goes to music publishers and 33% to the creator. For one music track, it’s a 50/50 split. If no music is used, the creator retains all revenue. Creators generally retain 45% of their share from the creator pool after accounting for music usage, providing an additional revenue stream for creators producing Shorts content.
In summary, YouTube provides creators with multiple monetization options, including advertising revenue through the YouTube Partner Program, fan funding, channel memberships,Super Chats, and Shorts monetization based on views and music usage. By leveraging these monetization features, creators can diversify their income streams and build sustainable careers on the platform.
Rumble Monetization:
Monetizing your content on Rumble opens up a range of opportunities for creators to earn revenue and build sustainable income streams. Unlike YouTube, where creators typically need to reach milestones such as 1,000 subscribers and 4,000 watch hours to qualify for monetization through the YouTube Partner Program (YPP), Rumble provides monetization opportunities to creators from the get-go. There’s no minimum subscriber count or watch hour threshold required to start earning on Rumble.Let’s explore the various monetization options available on Rumble.
Rumble Rants:
For creators who engage in live streaming, Rumble Rants offers a unique opportunity to monetize broadcasts through viewer donations, known as “rants.” These donations serve as direct support from viewers to streamers, providing an avenue for creators to earn income while connecting with their audience in real-time. It’s important to note that Rumble Rants charges a 20% fee for each donation received, impacting streamers’ overall earnings. Additionally, Rumble Rants is currently limited to desktop users and exclusively accepts PayPal as the payment method, potentially limiting accessibility for both streamers and viewers. As aforementioned, you can use CheckYa’s donation page to cut down the donation fees drastically and pay a 2% fee instead of a 20% fee.
RumbleTalk’s PayWall Feature:
RumbleTalk’s PayWall feature allows creators to monetize group chats by offering paid access options. There are two main PayWall models: Pay Per Time and Pay Per Access. Pay Per Time: Users pay for limited-time access to chat rooms, with prices set for specific durations ranging from minutes to months. Rumble charges a 10% fee for this service, providing creators with an additional revenue stream.
Rumble Licensing:
1. Exclusive Video Management: Creators grant Rumble exclusive rights to manage and distribute their videos, earning a share of revenue from licensing deals negotiated by Rumble.
2. Video Management Excluding YouTube: Similar to the exclusive option, but excludes YouTube distribution. Creators retain ownership and earn revenue from Rumble’s licensing agreements.
3. Rumble Only: Creators limit video distribution to Rumble’s platform, earning revenue exclusively from ads displayed on Rumble.com.
4. Personal Use: Creators retain full control and ownership, with videos restricted to personal channels, without generating revenue through Rumble.
In summary, Rumble provides creators with diverse monetization options, including live stream donations through Rumble Rants, paid access to group chats via RumbleTalk’s PayWall feature, and various licensing choices tailored to meet different creators’ needs and preferences. By leveraging these monetization features, creators can maximize their earnings potential and build thriving communities on the platform.
Rumble Vs YouTube Comparison:
| Rumble | YouTube | |
| Audience Reach and Demographics | Niche audience, growing presence | Global reach, diverse demographics |
| Content Policies and Guidelines | Less restrictive policies | Stricter enforcement, copyright management |
| Creator Support and Community Engagement | Limited community engagement features | Robust support resources, active community |
| Content Discovery and Algorithm Exposure | Limited algorithmic exposure | Advanced recommendation systems, wide visibility |
| Monetization Options | – Licensing – Rumble Rants – RumbleTalk’s PayWall Feature | – Ad Revenue (through YPP) – Super Chats – Channel Memberships |
| Minimum Requirements | No specific subscriber or watch hour | 1,000 subscribers, 4,000 watch hours |
| Accessibility | Accessible to all creators | Requires meeting eligibility requirements |
Both Rumble and YouTube offer unique opportunities and challenges for creators. Rumble distinguishes itself with its inclusive approach to monetization and less restrictive content policies, making it an attractive option for creators seeking to monetize their content without having to meet stringent eligibility requirements. However, Rumble’s niche audience and limited algorithmic exposure may pose challenges for creators looking to reach a broader audience and maximize visibility.
In contrast, YouTube remains the dominant force in the online video landscape, boasting a global reach, diverse audience, and robust monetization options. While its stricter content policies and eligibility requirements may present obstacles for some creators, YouTube’s extensive support resources, advanced recommendation systems, and wide visibility offer unparalleled opportunities for growth and success.
Ultimately, the choice between Rumble and YouTube depends on a variety of factors, including individual preferences, content strategies, and goals. Creators seeking a platform with a more relaxed approach to monetization and content policies may find Rumble to be an attractive option. However, those prioritizing audience reach, community engagement, and comprehensive support may gravitate towards YouTube.
By carefully considering the various aspects discussed above, creators can make informed decisions to maximize their success and achieve their goals in the dynamic world of online video content creation between Rumble vs YouTube.
Tool to Monetize Your Rumble and YouTube Audience
CheckYa is an all-in-one tool designed to empower creators by offering a comprehensive suite of monetization options, all accessible through a single link. With CheckYa, creators can easily sell digital downloads, receive support from viewers, offer consultations, and more, all while streamlining the monetization process for their Rumble and YouTube content.
One of the standout features of CheckYa is its simplicity and ease of use. Creators can easily add the CheckYa link into their Rumble and YouTube content by adding a single link to their video descriptions. This makes it easy for creators to monetize their audience without the hassle of managing multiple platforms or complicated setups.
But what sets CheckYa apart from other monetization tools? The answer lies in its fee structure. While platforms like YouTube and Rumble often take a significant cut of donations – YouTube takes a hefty 30%, while Rumble takes 20% – CheckYa offers a much more favorable fee of just 2%, 10 times lesser than that of rumble. This means creators can keep more of their hard-earned revenue, allowing them to reinvest in their content and further grow their audience.
What’s more, CheckYa offers all these features and benefits without any upfront cost. That’s right – creators can leverage the power of CheckYa to monetize their audience without having to worry about hidden charges. This makes it an attractive option for creators of all sizes, from aspiring beginners to established veterans.
Whether you’re looking to supplement your income, diversify your revenue streams, or turn your passion into a full-time career, CheckYa provides the tools and resources you need to succeed. With its user-friendly interface, competitive fee structure, CheckYa has become the go-to solution for creators looking to monetize their content.
Conclusion:
Choosing between Rumble and YouTube involves weighing unique opportunities and challenges. Rumble offers inclusive monetization options but limited exposure, while YouTube provides global reach and robust features but stricter policies. Exploring tools like CheckYa simplifies monetization across both platforms, minimizing fees and streamlining the process. By understanding platform nuances and leveraging innovative solutions, creators can maximize success and engage their audience effectively in the ever-evolving digital landscape.
