am subscriptions: How to set up & get paid monthly?

Instagram Subscriptions: How To Set Up and Get Paid Monthly?

Are you a creator eager to join the ranks of Instagram users who have found success with Instagram subscriptions? If you’ve been intrigued by the idea of earning a steady income directly from your followers but unsure how to begin, you’re in the right place. In this blog post, we’ll guide you to set up your own Instagram subscriptions. We’ll walk you through who can apply for Instagram subscriptions and provide helpful tips and tools to monetize your Instagram audience  for those who might not meet the eligibility criteria just yet. Let’s get started.

Table of contents:

  1. What is an Instagram Subscription?
  2. Eligibility Criteria for Instagram Subscriptions
  3. Availability of Instagram Subscriptions
  4. How to Set Up Your Instagram Subscription?
  5. How Much Can You Charge For Your Subscriptions?
  6. How to Receive Payouts?
  7. Different Instagram Subscriber Features
  8. Alternative Monetization Options with CheckYa
  9. Conclusion

What is an Instagram Subscription?

Instagram Subscriptions allow creators to offer exclusive content, personalized experiences, and behind-the-scenes access in exchange for a recurring fee. Essentially, it’s a membership model where followers pay a monthly subscription fee to access premium content and engage more closely with their favorite creators. 

The key distinction lies in the monetization method and the level of engagement with followers. In traditional content creation, revenue is often sporadic and relies heavily on factors like ad revenue, brand partnerships, or product sales. However, Instagram Subscriptions provide creators with a more predictable and sustainable income stream by fostering a deeper connection with their audience. Instead of relying solely on external sources for revenue, creators can build a loyal subscriber base and offer them value-added content directly, thus reducing dependency on fluctuating external factors.

Various types of content creators can benefit from Instagram Subscriptions, including influencers, artists, writers, photographers, musicians, and more. Essentially, anyone who produces valuable content and has a dedicated following can leverage subscriptions to monetize their work. Influencers can offer exclusive behind-the-scenes glimpses or personalized shoutouts, while artists can provide early access to new artworks or exclusive prints. Writers can offer access to premium articles or writing workshops, and musicians can share exclusive music tracks or virtual concerts. The possibilities are endless, making Instagram Subscriptions a versatile monetization tool for creators across different niches.

Now that you know about Instagram subscriptions and their advantages, let’s explore its eligibility criteria. 

Eligibility Criteria for Instagram Subscriptions:

Before you can start utilizing Instagram Subscriptions to monetize your content, it’s essential to ensure that you meet the following eligibility requirements:

  1. Creator Account on Instagram: You must have a Creator account on Instagram to access the Subscriptions feature. If you haven’t already switched to a Creator account, you can do so easily through your account settings.
  2. Age Requirement: You must be at least 18 years old to offer Instagram Subscriptions.
  3. Minimum Follower Count: To qualify for Instagram Subscriptions, you need to have at least 10,000 followers on your Instagram account.
  4. Compliance with Instagram Policies: You must abide by Instagram’s Partner Monetization Policies, Community Guidelines, and Content Monetization Policies. Ensure that your content adheres to these guidelines to maintain eligibility for Subscriptions.

Availability of Instagram Subscriptions:

Instagram Subscriptions are currently available to eligible creators in the following regions:

  • Australia
  • Austria
  • Belgium
  • Bulgaria
  • Brazil
  • Canada
  • Chile
  • Colombia
  • Croatia
  • Czechia
  • Denmark
  • Estonia
  • Finland
  • France
  • Georgia
  • Germany
  • Greece
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Italy
  • Japan
  • Korea
  • Latvia
  • Lithuania
  • Luxembourg
  • Malaysia
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Peru
  • Poland
  • Portugal
  • Romania
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Taiwan
  • Thailand
  • Turkey
  • United Kingdom
  • United States

For creators located in regions not listed above, stay tuned for updates as Meta may expand the availability of Subscriptions to additional regions in the future.

How to Set Up Your Instagram Subscription?

Setting up your Instagram subscription is a simple process that allows you to start earning recurring income from your followers. Follow these steps to get started:

  1. Access Creator Studio: Navigate to your Instagram profile and access the Creator Studio. Look for the “Monetization” tab, where you’ll find the option to set up subscriptions.
  2. Set Subscription Price: Choose a monthly subscription price that reflects the value of the content you’ll be offering. Consider what exclusive content, behind-the-scenes access, or personalized interactions you can provide to incentivize subscriptions.
  3. Customize Subscription Details: Provide a compelling description of your subscription offering, highlighting the unique benefits subscribers will receive. Use engaging visuals, such as photos or videos, to showcase the value of subscribing to your content.
  4. Preview and Launch: Before launching your subscription, use Instagram’s preview feature to see how your subscription will appear to potential subscribers. Once you’re satisfied with the setup, hit the “Launch” button to make your subscription live.

How Much Can You Charge for your Subscriptions?

Instagram Subscription prices are predetermined, offering a range of options from $0.99 to $99.99. However, the choice of pricing depends on various factors such as your audience’s demographics, your niche, and the level of exclusive content you plan to provide. If you’re offering extensive value and additional perks to your subscribers, opting for a higher price point may be justified. Keep in mind that while you can adjust your subscription price, any changes will only affect new subscribers, with existing subscribers maintaining their original subscription rate.

How to Receive Payouts?

To receive payments from Instagram Subscriptions, you need to set up a payout account linked to your Instagram profile. Here’s a simple guide to get started:

  1. Access the Professional dashboard on Instagram and navigate to the “Payouts” section.
  2. Select “Update payout method” and choose the type of payout account you wish to connect, such as a bank account or PayPal.
  3. Follow the prompts to complete the setup process.

Once your earnings from Instagram Subscriptions reach a minimum of $25, you’ll receive a payout each month for the previous month’s earnings. For example, if you earned money in November, you can expect to receive the payout at the end of December.

Different Instagram Subscriber Features

Instagram Subscriptions Features

Instagram Subscriptions unlock a range of exclusive features that enhance the subscriber experience and provide added value to paying subscribers. Here’s a closer look at some of these key features:

Subscriber Social Channels: Private or exclusive social channels where subscribers can interact with the creator and fellow subscribers, fostering a sense of community and exclusivity.

Subscriber Stories and Highlights: Exclusive Stories and Highlights that are visible only to subscribers, offering behind-the-scenes glimpses, special updates, and exclusive content previews.

Exclusive Reels and Posts: Subscriber-only Reels and posts showcasing premium content, personalized experiences, and exclusive insights into the creator’s life and work.

Subscriber Badges: Badges that appear next to subscribers’ usernames, highlighting their support and dedication and providing recognition within the creator’s community.

Subscriber Lives: Live broadcasts reserved exclusively for subscribers, allowing for direct interaction, real-time engagement, and exclusive access to the creator’s live content.

Broadcast Channels: Dedicated channels or groups for subscriber-exclusive broadcasts, providing additional opportunities for content delivery, engagement, and community building.

Alternative Monetization Options with CheckYa

If you find yourself falling short of the eligibility criteria to offer subscriptions on Instagram, there are alternative solutions available, our platform CheckYa empower creators to generate income through one-time and recurring donations. Here’s how you can leverage CheckYa to monetize your content and engage with your audience:

What is CheckYa?

CheckYa is a versatile link-in-bio tool that goes beyond just organizing links. It enables creators to monetize their Instagram presence by accepting donations, selling digital downloads, and offering booking services directly from their bio link.

Benefits of Using CheckYa:

  1. Diverse Revenue Streams: With CheckYa, creators can diversify their income streams by accepting both one-time and monthly recurring donations from their followers.
  2. Lower Transaction Fees: Unlike Instagram Subscriptions, which incur a 30% fee for transactions processed through Google Play and the App Store, CheckYa charges a minimal 2% fee for payments collected, allowing creators to retain a higher percentage of their earnings.
  3. Ease of Setup: Setting up a CheckYa account is quick, easy, and free. Unlike other link-in-bio tools that may require inputting credit card details, CheckYa simplifies the process, making it hassle-free for creators to start monetizing their content.

How to Utilize CheckYa:

  1. Customizable Donation Button: Customize the  donation button on your bio link to something that resonates with your audience, for instance “buy me a protein bar”, “fund my new PC”, “buy me lunch”, etc.With CheckYa, you can personalize the button text to align with your brand and message.
  2. Sell Digital Products: Monetize your expertise by offering digital products for sale directly from your bio link. Whether it’s e-books, courses, or exclusive content, CheckYa provides a platform for creators to showcase and sell their digital offerings.
  3. Offer Booking Services: If you offer services such as consultations, coaching, or workshops, CheckYa allows you to streamline the booking process by integrating booking links directly into your bio. This makes it convenient for your audience to schedule appointments and engage with your services.

Also Read: Here are 9 other ways to monetize your Instagram reel


By following the steps outlined above, you can easily set up Instagram subscriptions and earn extra income. But if you don’t meet the eligibility criteria, don’t worry! Tools like CheckYa offer another way to make money. So, give these steps a try and explore the various options available for monetizing your content.

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