If you’re a Snapchat creator eager to learn how to make money on Snapchat, you’re in the right spot. With 800 million monthly active users worldwide and 414 million daily users, Snapchat offers a wealth of opportunities for content monetization. Whether you’re looking to leverage Spotlight or partner with brands, there are plenty of ways to turn your Snapchat presence into profit. In this guide, we’ll walk you through the best strategies to start earning from your Snapchat account and share success stories of creators who have successfully monetized on the platform. We’ll also explore Snapchat’s monetization options and other creative ways to generate income beyond Snapchat’s built-in methods. Let’s get started by exploring the built-in monetization methods Snapchat provides. These features are designed to help you earn directly from your content and maximize your revenue on the platform.
Top 8 Ways to Make Money on Snapchat:
1. Snapchat’s Creator Rewards Program:
If you’re a Snapchat creator who regularly shares Stories, you might be eligible for Snapchat’s Creator Rewards Program.This program is designed to reward creators for their contributions to the platform, providing a way to earn money directly from your content.
Eligibility Criteria:
To qualify for the Creator Rewards Program, Snapchat evaluates three key areas. Ensure that your account details are updated so Snapchat can contact you by email if you meet the criteria:
- Audience & Engagement
- You need at least 50,000 subscribers on your Public Profile.
- Your Public Profile should have more than 25 million views or 12,000 hours of view time over the past 28 days.
- Consistency
- Post to your Public Story for 10 days, with each day featuring at least 20 Snaps, within the past 28 days.
- Compliance
- You must be at least 18 years old or the age of legal majority in your country.
- Your content should be advertiser-friendly and adhere to Snapchat’s Community Guidelines and Content Guidelines for Recommendation Eligibility.
- You need to reside in an eligible country and comply with Snapchat’s Creator Stories Terms.
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How Revenue Sharing Works
Once you’re part of the program, Snapchat will place ads between the Snaps in your Public Story. You’ll earn a percentage of the income generated from these ads. Managing your payouts is simple: you can cash out a minimum of$100 daily directly within the app.
2. Spotlight Rewards:
The second monetization method that snapchat offers is Spotlight Rewards. Spotlight Rewards offer Snapchatters the chance to earn money by creating engaging and popular content on Spotlight. If your Snaps meet the eligibility criteria during the “Eligibility Period” (the preceding calendar month calculated using Pacific Time), you could receive rewards based on your content’s performance.
Eligibility Criteria:
To be considered a “Qualifying Creator” for Spotlight Rewards, you must meet the following criteria during the Eligibility Period:
- You must be a legal resident of an Eligible Country.
- Your Profile must be set to Public.
- Your Snapchat account must be at least one month old.
- You need to have at least 1,000 followers.
- Accumulate at least 10,000 total unique video views.
- Include at least 10 unique Snaps submitted on at least 5 different days.
- Feature at least 5 Snaps that utilize Snapchat Creative Tools (e.g., Lenses, Filters, Sounds).
3. Branded Partnerships:
Branded partnerships offer Snapchat creators a lucrative way to earn money by collaborating with brands. This method not only provides a direct source of income but also opens doors to exciting opportunities for content creation and brand promotion. Here’s how you can leverage branded partnerships to monetize your Snapchat presence:
How Branded Partnerships Work
Partnering with Brands
- Direct Collaborations: You can reach out to brands that align with your content & audiences.Share your concepts, discuss partnership terms, and work together on sponsored content that highlights their products or services. This often involves creating brand specific Snaps or Stories that feature the brand in a natural and engaging way.
- Brand Offers: Brands may approach you directly for partnerships. To attract these opportunities, ensure your profile is appealing, and your content showcases your niche effectively.
Using the Brand Partnership Toggle
- Activate the Toggle: Snapchat offers a feature that allows you to signal your availability for branded partnerships. By turning on the “Brand Partnership” toggle in your account settings, you make it easier for third-party brands to discover and connect with you. This feature helps brands find creators who are open to sponsorships and collaborations.
4. Gifting:
One of the unique monetization methods on Snapchat is through Gifting. Snap Stars can receive virtual gifts from their fans when they reply to public stories. These gifts, often represented as “crystal awards,” are a form of digital appreciation from followers.
How Gifting Works:
- Receiving Gifts: Fans can send virtual gifts to Snap Stars as a way to show their appreciation for engaging content. These gifts are visible in the form of crystal awards on the Snap Star’s profile.
- Revenue Sharing: Snap Stars earn a share of the revenue generated from these virtual gifts. The amount earned can be cashed out for real money, providing a direct financial benefit from fan
5. Shopify Integration:
Snapchat offers Snap Stars a powerful monetization tool through Shopify Integration. This feature allows creators to link their Shopify stores directly to their Snapchat profiles, enabling them to keep 100% of the transactions driven through the app.
How Shopify Integration Works:
- Integrate Your Store: Snap Stars can add their Shopify store to their Snapchat profile, allowing followers to shop directly from their Snap content.
- Revenue Management: All sales made through the Snapchat app go directly to the creator, without any commission or fee taken by Snapchat.
6. Selling Digital Downloads:
One of the other ways by which you can monetize via Snapchat is through Selling digital downloads. Selling digital downloads is a fantastic option. This method allows you to offer valuable digital products to your audience and earn money directly from your content. Digital downloads can include a range of products such as e-books, printable planners, or exclusive video content, providing a versatile revenue stream that caters to various interests.
One of the major advantages of selling digital downloads is the low overhead cost. Unlike physical products, digital items don’t require inventory or shipping, significantly reducing your operational costs. This simplicity not only makes it easier to manage your sales but also maximizes your profit margins, as you avoid expenses related to production and distribution. Additionally, digital products offer scalable income potential. You can reach a wide user base worldwide without worrying about shipping, and as your follower base grows, so does your potential for sales.
To get started with selling digital downloads on Snapchat, CheckYa is a valuable tool that can help streamline the process. With CheckYa, you can design a sleek link-in-bio page that makes it easy to promote and sell your digital offerings. Setting up your page takes less than a minute, and you can customize the colours to reflect your brand . CheckYa simplifies selling your digital products by offering integrated payment options directly through your link-in-bio page. Moreover, CheckYa provides a cost-free solution, making it accessible for creators at any stage.
7. Offering Paid Consultations or Bookings:
Another effective way to monetize your Snapchat presence is by offering paid consultations or bookings. This allows you to monetize your expertise and directly interact with your audience, providing valuable services in exchange for a fee. Whether you’re a fitness coach, a business consultant, or an expert in a niche area, this method can turn your knowledge and skills into a profitable venture.
The advantages of offering paid consultations or bookings are numerous. Firstly, it provides a direct revenue stream, allowing you to set your rates and control your income based on the value you provide. This one-on-one interaction increases your credibility and also creates opportunities for personalized service and advice, leading to higher client satisfaction and repeat business.
To streamline the process of offering consultations or bookings, tools like CheckYa can be incredibly useful. CheckYa provides a simple way to set up a link-in-bio page where your followers can explore your services and book consultations easily. You can include a booking calendar, payment options, service descriptions, giving your clients everything they need in one click. This simplifies the booking process for your clients, making it easy for them to schedule and pay for your services through a single, convenient platform.
8. Become an Affiliate:
Another way to monetize your Snapchat presence is by becoming an affiliate. By becoming an affiliate, you recommend products or services from various companies, earning a commission for every successful sale or lead that results from your referrals. This allows you to earn money by leveraging your influence and recommending products that align with your content and audience’s interests.
The benefits are clear: you have diverse income opportunities with minimal upfront investment, and your earning potential grows with your promotional efforts. Plus, affiliate marketing allows you to leverage your influence by recommending products that align with your content and audience’s interests.
To effectively promote your affiliate links, tools like CheckYa are invaluable. With CheckYa, you can create a link-in-bio page that centralizes all your affiliate links, making it easy for followers to access them. The customizable page design lets you feature products attractively with engaging descriptions and images. Additionally, CheckYa’s analytics tools help you track the performance of your links, optimizing your promotional strategies for better results. By using CheckYa, you streamline the process of managing and promoting your affiliate links, enhancing your potential for earning through affiliate marketing.
How Much Do Snapchat Creators Make?
Snapchat creators have various revenue streams, including Spotlight and AR lenses, and their earnings can be impressive. Here’s how much creators are making on the platform:
- Katie Feeney, a creator with over 850,000 Snapchat subscribers, started posting to Spotlight as a high school senior. She made headlines by earning $1 million in just two months through her Spotlight content.
- Sarah Callahan, who boasts over 10 million TikTok followers, also found significant success on Snapchat. The actor, model, and fitness influencer made over $1 million via Spotlight by leveraging her large following and engaging content.
- Joey Rogoff, with more than 80,000 Snapchat subscribers, generated at least $1.2 million from Spotlight, highlighting the potential for substantial earnings through consistent and creative content.
- Kevin Parry, a stop-motion animator and visual effects artist, earns thousands per Snapchat video, demonstrating how niche content can be highly lucrative.
Conclusion
Snapchat offers various ways to monetize your content, from Spotlight Rewards and branded partnerships to affiliate marketing and selling digital downloads. By leveraging Snapchat’s features and tools like CheckYa, you can turn your creativity into income. Whether you’re providing paid consultations, promoting affiliate links, or creating engaging AR lenses, there’s significant potential for earning. Focus on creating quality content and experimenting with these monetization strategies to maximize your revenue.
