Are you a cleaning service provider wondering how to get clients for your cleaning business? If so, you’re in the right place! In this blog, we’ll share seven practical, actionable steps that you can start using today to get more clients and grow your cleaning business. Let’s get started!
7 Proven Ways To Get Clients For Your Cleaning Business:
- Create an Online Presence
- Use Facebook to Reach Local Clients
- Use Fliers to Reach Potential Clients
- Use Service Platforms to Find More Clients
- Run Local Ads to Reach New Clients
- List Your Business on Online Directories and Post Ads
- Build Connections and Reward Referrals
1. Create an Online Presence
If you want to get clients for your cleaning service, you need to make sure your cleaning business can be found online. Start by creating a Google Business Profile. This is how people in your area will find you when they search for cleaning services. Once you’ve set up your profile, add some photos of spaces you’ve cleaned to show it as proof of work. Next, ask a few friends or family members to leave positive reviews for your business. Reviews can make a huge difference and help build trust with potential clients.
If you don’t have a website yet, don’t stress. You can use tools like CheckYa to set up a simple profile page. This lets you list all your cleaning services in one place and add links to your social media accounts. It also gives you the option to offer free discovery calls, so people can easily contact you to learn more about your services. Even without a website, this is an easy way to get your business online and start connecting with clients.
2. Use Facebook to Reach Local Clients
Facebook is a great way to connect with potential clients in your area. Start by creating a business page for your cleaning services. Make sure it includes all the important details, like your contact information, a list of the services you offer, and some photos of your work. This helps people see what you can do and makes it easy for them to contact you.
Once your page is ready, join local Facebook groups where people in your area might be looking for cleaning services. Look for groups with names like “[Your City] Community,” “[Your Town] Recommendations,” or “[Your Area] Buy, Sell, and Trade.” These groups often have people asking for referrals or posting about services they need, and it’s the perfect place for you to get noticed.
When you join these groups, take time to engage with the community. Don’t just post ads for your business—be helpful. For example, if someone asks, “Does anyone know a good cleaning service?” you can reply with something like:
Hi, I’d love to help! I run [Your Business Name], and we offer professional cleaning services in [Your Area]. Feel free to check out my business page for reviews and photos of our work, or send me a message anytime!
Another smart way to find clients on Facebook is by using Facebook Marketplace. Many people post about moving sales or house moves there, and they’re often in need of cleaning services. Start by typing the word “moving” into the Marketplace search bar. You’ll find posts from people who are either selling items before they move out or talking about relocating.
Once you find a post, send the person a friend request and follow up with a friendly message.
Hi! I saw you’re moving and wanted to let you know that we offer cleaning services. We specialize in getting homes ready for moving in or out. Let me know if you’d like more details!
3. Use Fliers to Reach Potential Clients
Fliers are a great way to let people in your area know about your cleaning services. Start by creating a simple flier that includes your contact information, a short description of what you offer, and a special deal to grab attention. For example, you could highlight an offer like First-time cleaning special: Living room and kitchen for just $50! or something similar to encourage people to give your services a try. Once your fliers are ready, think about where to distribute them. Focus on areas where your ideal clients are likely to be. For instance, you can leave them at local coffee shops, community centers, laundromats, or even hand them out in neighborhoods you’d like to work in. If there are apartment complexes or offices nearby, ask if you can leave some fliers at their front desk or leasing office.
4. Use Service Platforms to Find More Clients
If your cleaning business is registered, signing up for platforms like Thumbtack, Amazon Home Services, or Porch can be a great way to find new clients. These websites are made for people who are already looking for services like cleaning, so it’s an easy way to connect with potential customers.
Here’s how they work: You create a profile that lists your services, reviews, and includes any photos of your work. When someone searches for a cleaner in your area, they’ll see your profile and can request a quote or contact you directly. These platforms charge a small fee for each lead, but it’s usually a small part of the income you’ll earn from the job. It’s an affordable way to get new clients without spending a lot upfront.
For example, Thumbtack lets you bid on jobs, Amazon Home Services connects you with people searching for trusted professionals in your area. Porch is often used by homeowners and movers, so it’s a great way to reach people who might need a deep clean or move-in service.
5. Run Local Ads to Reach New Clients
If you want to attract more clients in your area, consider running local ads. Start with Facebook ads, where you can target people in specific neighborhoods or cities. For example, you can create an ad promoting your cleaning services and set it to show only to homeowners or renters within a few miles of your business. Offer special deals, like a discount for first-time customers, to grab attention.
On Google Ads, you can target people searching for cleaning services near you. When someone types in “cleaning services in [Your City],” your ad can show up at the top of the search results. This way, you’re reaching people who are already looking for what you offer, making it more likely they’ll contact you.
6. List Your Business on Online Directories and Post Ads
Another way to make your cleaning business easier to find, is to list it on popular online directories. Platforms like Yelp, Yellow Pages (YP), Angi (formerly Angie’s List), and Cleanectory are places where people often search for cleaning services in their area. By adding your business to these directories, you increase your chances of being found by potential clients.
When setting up your listings, include your contact information, the services you offer, and any photosof your past work. If you already have positive reviews, make sure to add those as well. These directories help you get noticed by clients; and help your business appear higher in search results when people look for cleaning services near them.
You can also post an ad on Craigslist to reach more people locally. Write a simple and clear ad that explains what you offer, your contact details, and any special deals. For example, you might offer a first-time cleaning discount or a specific service package. Just be aware that posting on Craigslist may lead to some spam calls, but it’s still a good way to find potential clients quickly.
7. Build Connections and Reward Referrals:
One smart way to grow your cleaning business is by building a relationship with a local realtor. Realtors often need reliable cleaners to prepare homes for showings or to clean after a sale. This can be a great opportunity for you because the new homeowners might become your regular clients if they’re happy with your work. To get started with a realtor, offer a small incentive, like a discount on the third cleaning of any home they refer to you. Just make sure not to lower your prices too much, always charge fairly for your work.
Conclusion:
Now that you know the 7 best ways to get clients for your cleaning business it’s time to put them into action. These strategies will get you results quickly. If you start implementing them today, you’re likely to see leads coming in within the next two weeks. Building a successful cleaning business takes effort, but with these steps, you’re well on your way to creating a steady stream of clients.
