If you’re trying to figure out the best time to post your YouTube Shorts, you’re in the right place. With YouTube Shorts, currently boasts 2 billion monthly logged-in users, timing your posts strategically can make all the difference when it comes to getting your YouTube shorts noticed. In this blog, we’ll explore the best times to post your Shorts based on the days of the week. We’ll even share some tried-and-tested timings that work well for most creators. Ready to get more views on your Shorts? Let’s jump right in.
Table of Contents:
- Why Should You Post YouTube Shorts at the Right Time?
- What Is The Best Time To Post YouTube Shorts? By Days Of The Week:
- How to Find the Best Time to Upload Videos on YouTube:
- Pro Tip: Monetize your YouTube Video with CheckYa!
- Conclusion
Why Should You Post YouTube Shorts at the Right Time?
One day your video might get a ton of attention, and the next, it barely gets noticed. It’s not just luck—timing plays a big role. Posting at the right time can make all the difference in whether your Short gets seen or gets lost in the shuffle. YouTube’s algorithm is designed to push videos that get early engagement. If your audience is online when you post, there’s a better chance your video will get those important first views and likes that tell the algorithm it’s worth sharing with more people. By posting when your viewers are most active, you give your Shorts a better shot at being noticed, helping you avoid those dips in viewership. Timing isn’t everything, but it can definitely help you get more consistent results.
In the upcoming sections, we’ll dive into the best times to post YouTube Shorts by day of the week, location, and the type of content you’re creating. Let’s start by understanding the best time to post YouTube Shorts every day of the week.
Pro Tip: Shorts generate almost nine times more interactions on average than long-form videos. In 2024, YouTube Shorts achieved an engagement rate of 6.23%, compared to 1.72% for longer videos. Knowing when your target audience is most active could help you capture more of these interactions.
What Is The Best Time To Post YouTube Shorts? By Days Of The Week:
When it comes to posting YouTube Shorts, not all days of the week are created equal. The day you choose to upload can have a big impact on how well your video performs. Some days, your audience might be more active and engaged, while on other days, they might not be as tuned in. Research has shown that the best times to post on YouTube vary depending on the day of the week. A study by SocialPilot, which analyzed data from over 50,000 accounts across various industries and locations, found that the best times to post YouTube Shorts are during peak hours, typically from 12 pm to 3 pm and from 7 pm to 10 pm. However, these optimal times can vary depending on the day of the week. Here’s a detailed breakdown.
Best Time to Post YouTube Shorts on Monday:
Mondays mark the beginning of the workweek, and many people look for quick breaks throughout their day. The optimal times to post are early in the morning around 7 am, midday at 12 pm, and later in the evening between 8 pm and 9 pm. These periods coincide with viewers checking their phones during their morning routines, lunch breaks, and relaxing in the evening after a long day.
Best Time to Post YouTube Shorts on Tuesday:
Tuesdays are typically busy, but there are still windows when engagement is high. Posting early at 7 am can reach viewers as they start their day. Other ideal times are during lunch (11 am to 12 pm) and in the early evening (5 pm to 7 pm) when people are taking breaks. Additionally, between 9 pm and 10 pm is a good time to capture those winding down before bed.
Best Time to Post YouTube Shorts on Wednesday:
Wednesdays, being midweek, tend to see the highest engagement around midday and later in the afternoon from 3 pm to 6 pm. Posting during these times can connect with audiences who are taking a breather in the middle of their week, whether during lunch or just before heading home. Best Time to Post YouTube Shorts on Thursday: By Thursday, anticipation for the weekend starts to build. The most effective time to post is in the evening, from 7 pm to 11 pm. During these hours, people are more likely to be online, either relaxing at home or catching up on content after dinner.
Best Time to Post YouTube Shorts on Friday:
Friday mornings are perfect for posting early, around 7-9 am, to catch the morning crowd. Later in the day, between 11 am and 1 pm, is ideal as people take extended breaks. As the workday winds down, posting between 4 pm and 6 pm, or even later from 9 pm to 11 pm, can reach viewers eager for weekend content.
Best Time to Post YouTube Shorts on Saturday:
Saturdays usually have a slower start, so posting your Shorts between 9 am and 10 am can work well. Engagement tends to pick up again in the afternoon from 3 pm to 6 pm, and there’s another spike late at night, around 10 pm to midnight. These times are ideal for catching viewers who are enjoying a more relaxed weekend pace.
Best Time to Post YouTube Shorts on Sunday:
Sundays are typically laid-back, making it a great time to post in the mid-morning (10 am to 11 am), in the afternoon (3 pm to 5 pm), and again in the evening (around 9 pm). These are good slots to reach people who are unwinding and preparing for the week ahead.
How to Find the Best Time to Upload Videos on YouTube:
Given YouTube’s huge global audience — with around 21% of users aged 25-34 and many accessing the platform on mobile devices — the best times to post can vary depending on your target viewers’ habits. Here’s how you can figure out the optimal times for your content:
Understand Your Audience:
- Understand who your viewers are. What age group are they in? What interests do they have? This can help you figure out their daily routines and when they’re likely to be online.
- If your audience is spread across different regions, consider when they’re active in each time zone. For example, if you have a large following in both the U.S. and Europe, you may need to find a balance that works for both areas.
- Look for trends in your audience’s behavior. When do they engage most with your content? Do you notice specific times when you get more comments, likes, or shares?
Use YouTube Analytics:
- Check the “Audience” tab in YouTube Analytics. This will show you when your viewers are most active on YouTube, giving you a solid idea of when to schedule your uploads.
- Find out where your views are coming from. If you see spikes in views from certain regions or at particular times, use that information to adjust your posting schedule.
- Look at metrics like watch time and interaction rates. Higher engagement often matches the times when your viewers are most active and paying attention.
Follow General Trends:
- In general, the best times to post on YouTube are from 12 pm to 3 pm and 7 pm to 10 pm (local time), when people are on lunch breaks, finishing work, or relaxing in the evening.
- Traffic on weekdays usually peaks in the early afternoon and late evening, while weekends often see higher engagement in the mornings and afternoons when people have more free time.
Now that you’ve gotten an understanding the best times to post your YouTube Shorts, let’s look at how you can monetize your YouTube videos.
Pro Tip: Monetize your YouTube Video with CheckYa!
- Sell Digital Downloads: Offer exclusive content or digital products like eBooks, templates, or artwork. With CheckYa, you can easily set up a sales page and link directly from your Shorts, making it easy for viewers to buy your products.
- Offer Paid Bookings: If you’re a consultant, coach, or provide any other service, CheckYa lets you create booking links. This allows viewers to schedule and pay for sessions directly through a link in your bio, turning your audience into paying clients.
- Receive Tips: Let your fans support you by sending tips. CheckYa simplifies this by integrating tipping options into your profile, allowing fans who enjoy your content to easily show their appreciation.
By using tools like CheckYa, you can start earning from your YouTube Shorts without needing a massive following.
Conclusion:
Now that you’ve got a good idea of the best times to post your YouTube Shorts, start planning your uploads accordingly to improve your viewership. Keep this guide handy for quick reference as you schedule your future content. By timing your uploads well and using monetization tools like CheckYa, you’ll be able to expand both your reach and your earnings.
